Customer Relationship Management
A CRM is a system that aims to improve the relationship with existing, new, and former customers. A CRM is software that facilitates collecting, organizing, and managing customer contact information together with their interactions across multiple channels.
Does my business need a CRM?
If you are just starting out and only have a handful of customers then you probably don't need to invest in a CRM immediately. However, as the business grows so will the customer base and this is where the true potential of a CRM can be unlocked to enhance your customers experience.
At Infraweb we have lots of experience in the CRM sector helping our customers with product selection, configuration, deployment and migration. We have experience with Microsoft Dynamics, Salesforce, Sugar CRM and more recently have started implementing Hubspot for our customers. We have also built custom CRM solutions for clients with very specific requirements that could not be met by an off the shelf package.
How much does a CRM cost?
The pricing structure for many of the big players in the CRM sector can get very complicated, with monthly licensing options per user cross-linked to a variety of products made available by the CRM. That is why the requirements phase of CRM selection is so important. We can help you elicit and articulate your CRM requirements in a clear, non-ambiguous language that everyone understands. We will then work with your teams to engage with CRM vendors throughout the product selection process to make sure a CRM is procured that meets requirements, delivers value and aligns to your business and IT strategy.